Nima Moinpour- Photo Essay

Horse In The City

You see them. You want to touch them. You want to ride them but have no money. You want to feed them but you are afraid they may bite you. You want to kick them, like you wanted to back in the days at the farm, betting with your cousins, but all of a sudden you are now afraid they may kick back. I wanted to know where they live and who they interact with on a daily basis. So I went to their crib and followed them to work, to find out what does life look like for the horses in the city.

Nima Moinpour- 15 photos/3 genres

Street

1- Walking men (unaware)
2- Pondering woman on balcony (unaware)
3- 136th street projects area [favorite]
4- Fruit stand near Columbia. U
5- Harlem by the West side highway






Portraits

1- Roommate on our rooftop with Trombone
2- Man reading at the park (aware of the shot)
3- Movers near Columbia U [favorite]
4- Basketball spinning the ball
5- Group of friends on the way to the court







ABsTracT

1- Shadows on canvas (Intent was to exaggerate the shadows against the white building)
2- Old school
3- Where the door opens to? [favorite]
4- Invitation from the gutter
5- Face on your building







I am not certain what qualifies for Abstract but since I had no Landscape shots and mostly/all Street shots, whether Portraits or not, I decided to put together a semi Abstract section for now... If you have any comments or suggestions regarding any of them, specially the Abstract, would really be helpful to know.

Nima Moinpour- Adv Analysis

NeuRA: Appeal

An animated ad, it compliments simple imagery with suggestive statements, to ignite a progression of thought, curiously leading to the conclusion of the ad.

Aesthetically, this ad is composed by using the power of contrast-between the beige background and the drawings placed in the foreground-to draw attention to the perfectly balanced and centered drawings whilst the audio commentary exudes curiosity in the audience.

It's a simple ad with a definite sense of progression of inciting imagery and a confusing balance of contrast and affinity. This balance that I claim to be there is because I see that the imagery changes, which would resemble contrast and a dynamic sense. But at the same time, the way of presentation or the mood stays stable throughout the ad, suggesting a sense of affinity...perhaps you have some comments regarding this phenomenon!!





Chanel J 12

k Balanced. This ad uses the power of contrasting colors, positive/negative and foreground/background relationship to draw attention to both the brand, Chanel, and the type of accessory they are promoting.

On the left, simple and classy, the brand distinguishes itself before the following page is turned. Use of white space and the location of the word "CHANEL" makes it clear that the company is the primary information and any additional information is complimentary.

Page turned, our attention is drawn to the white watch for four reasons:
1- The concentric structure of the image draws our attention to the center.
2- The contrasting white color stands out among the rest of black watches.
3- The white watch's background location, combined with the contrast quality, makes it so that it feels like a hidden or out of reach object, buried, and to be desired.

I think it's a classy ad but I would have recommend a merger of two pages into one page, while maintaining all these compositional qualities, specially the contrast effect.



Coke-Subway Partnership

Rather complex, this ad uses a several compositional qualities.

First the mirroring symmetry and the direction formed by the cup and the sub, and the complimenting colors, create a grouping; suggesting a joint duality while maintaining individual identity.

Though perhaps a partnership, it is apparent that Coke is the complimentary/secondary brand as "Subway" positioned at the bottom right corner, obviously placed at the foreground, stands out with much more contrast.

I wonder how many of those soft drink options are owned by Coca Cola the company!!



Panam on abc7

d The primary compositional quality of this ad is the use of contrast between the white space in the background and the informative blue foreground.

I claim that there is a sense of direction in this. The progression of size and grouping from the image of the four stewardesses, to the sign of Pan Am on the upper right side, to time and channel information on the bottom right corner, all sway the eyes in the clockwise direction.

It's a simple ad that gets the job done. Informs the audience of the name of name and nature of the show and puts forth the information regarding how to receive this content.



Home Depot, New York and Weber Grill

Similar to the two page Chanel ad above, this ad has a few interesting compositional and business components.

I claim that the image on the right attracts primary, but not lasting attention. The eyes automatically switch back to the left side where the use of white space and contrasting letters informs the specificity of this ad being about New York City.




Perhaps swaying back to the right side, one can't help but notice the grill in the foreground.

A side promotion, Weber, represents a set of merchandise sold at Home Depot.







And the most interesting component of this ad is the location of the logo and its size compared to the rest of the ad. It is located on the bottom right corner of the left "page" and it provides the location of two stores in Manhattan. Yet this positioning works because of the attractiveness of the orange color of the logo which would stand out even if it was positioned at the least important spot possible...the upper left corner.